Floware for Real Estate Agencies

In the real estate industry, both organisation and follow up are crucial to success.

Whether you are a solo agent managing multiple deals or an agent/broker who is part of a large team, often one of the biggest challenges is having real estate customers slip through the cracks and thousands of commission dollars are lost as a result.

Wouldn't it be great if you could hand over the more repetitive, low-value work to an automated system—instead of having your workers tied up and frustrated with endless manual tasks?

Now you can. Floware is a Business Automation tool specifically geared towards professionals in the Real Estate industry.

Perfect for large and small companies, Floware is the smart way to do business.

With Floware, you get an all-round business tool that will  improve your process efficiency—making your clients happier while boosting productivity company-wide.

So if you're looking to take your Real Estate business to the next level, read on and find out how Floware can optimise your resources, improve your market position, and improve the profitability of your company.

Urgent challenges facing the Real Estate industry

Real estate agents have a lot on their plate, including managing client databases and dealing with long sales cycles.

An agent should make a concerted effort to personally contact every lead that comes their way, whether they have the time to call themselves or need to hire an inside sales agent to call through leads for them.

The problem is that one agent cannot timely and consequently track each request and potential.

It’s nearly impossible for agents to consistently and accurately follow up with every potential sale or listing in a timely manner.

For most agents, the biggest gap lies within the prospects who inquire and don’t get a quick follow up.

What further complicates matters, is that real estate agents have to handle many complicated tasks, often all at once. They have to manage diverse real estate marketing tactics, such as social media and lead generation; take care of contracts and complex negotiations; and more.

It takes an enormous toll today on the real estate agencies—and many agents struggle to cope with the workload.

Why Business Automation is the answer

Real estate marketing automation software can streamline operations and free up-time so you can focus even more on solidifying relationships and closing sales.

Though agents still need to interact with clients one-on-one to close a deal, there are plenty of sales and marketing processes they could automate to make their work easier.

Automation can help agents centralise information about their leads, segment clients into appropriate categories, store each client’s interaction history to provide a more personalised approach, and send targeted marketing emails and messages.

Automating real estate processes is a great way to take your business up a notch.

Research reveals that automation of marketing processes could increase your conversion rates by about 53%.

Reasons to Automate your Real Estate Agency

Here is why you should add automation to your real estate business:

1. To Eliminate The Margin Of Human Error

The more overloaded your team is, the more the margin is for human error. Use automated workloads to take care of the day-to-day manual intensive tasks so that your agents can focus on what matters: pursuing leads and landing sales.

2. Step Up Effectiveness And Efficiency

Automating mechanical processes like document maintenance or listings submission lets your agents focus on more real-estate-related tasks, like meeting clients and closing deals.

3. To Have More Control Over Your Business

Automatization of real estate processes will help you manage your team's workloads, see their calendars, and plan their workloads respectively.

4. Decrease Operational Costs

You can significantly decrease your costs by substituting full-scale processes with automated workflows and integrated tools.

Business functions that can effectively be automated

Here are a few areas where real estate automation can make your business run more efficiently:

1. Social Media Management

Posting to social media is time-consuming. You can save a lot of time by simply automating your posts and your responses to social media messages.

2. Email Marketing

Email marketing automation tools can streamline the process of sending emails, ensuring each client gets the information they need without requiring you to oversee the whole process.

3. Lead Generation

Automated systems like email campaigns and responsive, personalised websites can help you nurture leads without requiring you to spend a lot of time engaging with potential leads early on in the process.

4. Customer Relationship Management

Customer relationship management systems can automate the process of nurturing leads. These systems keep your data organised and make it easy to provide each customer with the right follow-up based on their interests.

5. Activity-Based Email Workflows

There are certain moments in your buyer’s journey where you need to reach out to clients. Use email workflows to automatically send replies to leads when they request a viewing, sign a contract or download a resource on your website.

6. Tasks & Transaction Management

Do you struggle to stay on top of all of your tasks and checklists? With real estate-specific workflows, you can create automated task lists to help you manage every detail associated with a listing, sale, open house, and more.

7. Notifications

The best real estate agents strike when the iron is hot. Let automated tools help you do this via automated notifications that give you a nudge when a lead shows engagement.

8. Accounting & Financial Automating

Automation helps you go paperless by creating a centralised system where you can streamline, review and manage the entire payment process from the comfort of your desk.

9. Property Management

You can manage properties with automated workflows to track closings, automate management tasks, and manage deadlines so nothing falls through the cracks.

10. Contracts

Real estate automation software can save you a ton of time managing contracts. To speed up sending out contracts and getting them signed, you could implement transaction management workflows.

11. Two-Way Data Sync

You can use business automation to establish a two-way data sync that will keep all of your contact information up to date no matter which app or platform you're using.

12. SMS/Email Reminders

Keep your pipeline engaged and on track with SMS and email reminders that radically reduce missed viewings, meetings, or inspections.

13. Follow-Ups & Touchpoints

If you’re looking for new leads, look at the best leads you already have: your previous clients.

Set up automated email workflows to reach out to past clients at set intervals or send engagement campaigns via SMS for more personal outreach.

14. Automated property inspection

Property inspections can be tedious. However, you can make things easier for you and your clients by automating tasks such as generating reports, creating online templates and checklists, and scheduling appraisal requests and inspections ahead of time.

15. Agent Availability

Make team management easier by having the latest view of your agents’ availability through a calendar sync with your real estate software. This makes setting up appointments and assigning agents a breeze.

16. Analytics, Engagement & Performance

As a manager, your team’s performance matters. With a tool that compiles automated reports and dashboards, you can get a quick view of important stats and identify who would benefit from extra coaching.

17. Appointment Scheduling

Real estate automation  can also automate your appointment scheduling. Rather than being on call around the clock to set up showings, you can sync your calendar with an automation tool to schedule 24/7 without lifting a finger.

18. Automate Internal Team Workflows

Your internal workflow is the backbone of your real estate business. If you have more than five agents in your organisation, task management can be challenging. Luckily, you can streamline this process by organising tasks, setting deadlines, and sharing tasks with other team members in special software.

Benefits of Automation in Real Estate

Marketing automation software delivers educational emails, reminders, and text messages to interested leads while the agent is attending a closing or showing a home.

Here are some of the benefits that can be achieved by automating your daily marketing tasks:

1. Capture Leads

Your real estate marketing workflow could include sending friendly introduction emails to prospective clients with clear information about the agent and a striking call-to-action message.

2. Segment Your Real Estate Customers

Audience segmentation is also very important. Business automation allows the agent to tag these customers by their category so that they automatically receive emails relevant to their status.

3. Lead Generation via Website Forms

You can build an automated marketing machine that captures new leads through landing pages.

4. Open House Lead Generation

During your next open house viewing, try automating your lead collection with workflows that capture the emails of everyone who attends, send automated follow-up emails, and keep nurturing those new leads.

5. Automated Lead Routing

If you are manually routing leads to the best agents, you can save time with real estate marketing workflows that automates lead routing and rotation.

7. Lead Nurture Workflows

Lead nurturing consists of sending relevant and timely emails to the right leads to guide them down your marketing funnel workflows.

8. Opportunity Tracking

Use automation to keep an extra close eye on those leads who know your company exists and people who you know are in the market. For example, you could establish deal stages to track an opportunity’s journey through the common stages of your pipeline.

9. Lead Activity Monitoring

Use automated activity monitoring to track your leads’ behaviour on your website and use pre-set triggers to notify you when action is actually needed.

Floware—business automation done right

Floware is the leading business automation solution for Real Estate agents worldwide.

The software makes it easy to get up and running in minutes—right after you register your account at Floware.co.

Floware is your key to flawless business management.

The software can automate tasks such as property listing, contract management, and client communication.

For example, the software can automatically send email and text message reminders to clients about upcoming appointments, and can also automatically generate and send out customised marketing materials.

Distribute incoming leads between your agents efficiently and effortlessly.

Capture, route, and nurture leads and turn them into deals with Floware. All the leads that your company generates are automatically distributed among your sales agents to be processed as soon as possible.

And with smart lead routing, any time your employees log out or go on break, they are excluded from a lead processing line.

Floware allows you to establish different lead routing rules for different lead sources. For instance, you can specify lead routing rules specifically for telephony and have a different lead routing process that involves different employees for website live chat.

All agent's actions towards a client will be recorded in the timeline of interactions along with KPI and total results. Choose responsible persons, schedule meetings and set tasks.

If you have already decided on your needs, contact us for a detailed discussion of the project. If not, we will be happy to help you choose the best solution based on your business objectives.

If you’re ready to get started with painless business automation, drive rapid digitization and see a six-week ROI, hit the button below to get in touch.

Try floware now and take your Real Estate business to a totally new level!

Get Floware today.