OMS: A Game-Changer for Successful Distributors

Running a distribution business is no easy task. On a weekly or even daily basis, hundreds if not thousands of high-demand products change hands in a single deal. 

The sheer volume and diversity of products, coupled with orders coming from myriad channels, can turn into a logistical nightmare. This is why you need the right technology and processes to keep tabs on all orders and manage inventory.

This is where Order Management Systems (OMS) comes in, revolutionising how you handle transactions and exponentially boosting efficiency.

In this article, we will look at OMS and its usefulness for distributors, especially with regards to managing inventory. We'll also demonstrate how by implementing state-of-the-art OMS software tools, you will be able to enhance productivity and drive profits in ways you never thought possible.

man in blue polo shirt and blue denim jeans standing near brown wooden shelf
Photo by TheStandingDesk / Unsplash

What is Order Management—and why is it crucial to your success?

Ever wonder what makes successful distributors stand out? 

Running a modern distribution business is no small feat, and the challenges it presents are numerous. From the proliferation of order and delivery channels to navigating intricate global supply chains, the landscape is complex.

Couple this with the escalating expectations of customers and consumers, and managing sales across different channels can swiftly transform into a nightmare.

Enter the Order Management System (OMS), a tool that can significantly elevate your business.

Why is OMS indispensable for the success of my distributor business? This software tool automates and streamlines all order processing tasks across your business. 

In other words, when an order ships, the software will automatically adjust inventory allocations and make the necessary deductions. The system will also handle the processing of orders, creating a streamlined process from pre-pick to pack to ship.

And the software manages all these workflows in real time. No more waiting for batch processes to catch up – you can now fulfil orders as soon as they hit your radar. This shift from a delayed, batch-oriented approach to a real-time flow aligns seamlessly with your overall business processes, ensuring that fulfilment keeps pace with the rhythm of your operations.

With an OMS, all your inventory data, vendor databases, customer histories, and payment records seamlessly communicate and update in real-time as orders flood into your business and have to be processed.

OMS ensures that every transaction, whether it's from your website, a third-party platform, or a brick-and-mortar store, is seamlessly integrated into your operational workflow.

shallow focus photo of gray steel muscle rack
Photo by CHUTTERSNAP / Unsplash

Ways that an OMS will make your distribution business run better

In essence, Order Management isn't just a tool; it's the heartbeat of successful distributors, syncing each transaction and movement to create a dynamic cycle of efficiency and growth. 

Here's a glimpse into the ways an OMS can transform your distribution game:

1. Effortless Financial Management

With an OMS, you will be able to automate the processing of payments, returns, and refunds. Bid farewell to the headaches of manual payment processing. An OMS automates the entire financial spectrum, ensuring that payments are swift, returns are hassle-free, and refunds are processed with precision. It's financial management at the click of a button.

2. Masterful Operation Control

Juggling customers, inventory, suppliers, and third-party logistics can be a logistical nightmare without the right tools. An OMS steps in to manage these crucial aspects of your business as a synchronised whole. The software will keep a watchful eye on your customer relations, inventory control, and supplier collaborations to ensure that everything runs smoothly and efficiently, boosting the overall profitability of your business.

3. Streamlined Documentation

 In the world of distribution, documentation is king. An OMS takes the reins, effortlessly generating invoices and purchase orders. No more drowning in paperwork – it's a digital revolution that not only saves time but also minimises human processing errors.

4. Seamless Communication Hub

An OMS is more than just a document generator; it's a communication hub. Think of it as the beating heart of your online operations. Beyond creating electronic invoices, it becomes the central point for communication. Which means the system acts as a communications hub that forges a seamless, end-to-end order management and fulfilment lifecycle.

yellow and white containers
Photo by Marcin Jozwiak / Unsplash

Benefits of OMS for Distributors

Embarking on a new business journey comes with its fair share of decisions, especially when it comes to making capital investments. So the question is, is the transition to OMS technology worth the time, effort and expense?

While manual order tracking might seem like a cost-saving measure, the efficiency gains offered by an OMS far outweigh the initial investment.

Here are five compelling ways an Order Management System can be a game-changer for your distribution business:

1. Streamlined Order and Inventory Tracking

Manually tracking orders and inventory may seem like a cost-cutting strategy, but it often leads to inefficiencies. An OMS brings precision to the table, automating the tracking process. Say goodbye to errors and delays as the system ensures that every order and inventory level is accurately recorded and updated in real-time.

2. Optimised Resource Utilisation

It's natural to worry about costs when starting a business. However, manual processes can be more expensive in the long run. An OMS optimises resource utilisation, saving you time and effort. It's an investment that pays off through streamlined operations and reduced overheads.

3.  Swift Order Processing

In the fast-paced world of distribution, speed matters. An OMS facilitates swift order processing, ensuring that your customers receive their orders promptly. This leads to enhanced customer satisfaction, fostering loyalty and positive word-of-mouth for your brand.

4. Data-Driven Decision Making

 Beyond order processing, an OMS provides valuable insights into your business operations. From customer behaviours to inventory trends, the system generates data that can inform strategic decisions. It's not just an expense; it's an investment in informed business growth.

turned on monitoring screen
Photo by Stephen Dawson / Unsplash

5. Adaptability to Business Growth

As your business expands, manual tracking becomes increasingly challenging. An OMS is designed to scale with your growth, adapting to the evolving needs of your distribution business. It's a future-proof solution that ensures your operations remain efficient and effective as you reach new heights.

6. Boosting Efficiency and Saving Time

In the fast-paced world of distributions businesses, time is undeniably a precious commodity. Every minute spent on manual processes is a minute diverted from nurturing leads and sealing deals. Consider the traditional method of handling sales orders over the phone—a time-consuming ritual that, in today's tech-savvy era, isn't just outdated; it's unnecessary.

Enter the Order Management Solution (OMS), a modern marvel that reshapes the landscape of your business operations. By adopting an OMS, your sales team is liberated from the shackles of repetitive order entry. The result? A significant time-saving boon that empowers your team to focus on what truly matters—selling.

man in red jacket sitting beside woman in black and white long sleeve shirt
Photo by CDC / Unsplash

7. Minimising Human Error

In the ever-changing landscape of e-commerce, the influx of sales from various channels can create a breeding ground for errors. Human fallibility is an inherent challenge, but here's where the Order Management System (OMS) steps in to manage the most repetitive and error-prone tasks in your order processing workflows.

From multichannel order management to real-time information access, the system acts as a fail-safe, safeguarding the integrity of your operations.

Let's explore how an OMS becomes ensures that errors caused by human oversight are minimised:

  • Centralised Order Oversight. Sales pouring in from diverse e-commerce channels can be a recipe for chaos. An OMS centralises order oversight, providing a unified platform to track and manage orders efficiently. No more losing track or overlooking critical details.
  • Enhanced Inventory Control. With an OMS at the helm, inventory control becomes a breeze. Your team gains a comprehensive view of stock levels, minimising the risk of selling items that are out of stock. It's a proactive measure that prevents potential headaches and customer dissatisfaction.
  • Real-Time Information Access. Empower your wholesale customers with direct access to real-time information about your current stock levels. This transparency is a game-changer, preventing them from inadvertently purchasing items that are out of stock. It's not just a benefit for your business; it's a customer-centric approach that builds trust.
  • Error Prevention Mechanism. By providing direct access to accurate stock information, an OMS acts as an error prevention mechanism. It eliminates the possibility of human error in the order placement process, ensuring that each transaction is based on up-to-date and reliable data.

8. Creating a Central Information Hub for All Sales Channels

The Order Management System (OMS) coordinates orders from multiple sales channels in real-time, ensuring that internal information is not just accessible but consolidated seamlessly. This is because the OMS is able to gather and coordinate real-time information across multiple sales channels.

Here is how an OMS shields your business from the pitfalls of disjointed operations:

  • Synchronised Sales Channels. In a scenario where multiple sales people navigate different sales channels, unity in information is paramount. An OMS acts as the unifying force, consolidating data in real time. This means that irrespective of the sales channel or the salesperson, everyone is on the same page, preventing the chaos of conflicting information.
  • Preventing Stock Misallocation. Picture this: two different customers buying the last batch of stock simultaneously. The repercussions can be detrimental. An OMS ensures that such scenarios are averted by providing a centralised view of stock levels, enabling your team to make informed decisions that align with real-time inventory status.
  • Efficient Wholesale Transactions. Dealing with wholesale customers involves substantial inventory volumes. Real-time access to current stock levels and pricing is not just beneficial; it's essential. An OMS empowers your team with the tools to navigate large-scale transactions with confidence, facilitating smooth dealings with wholesale clients.
  • Informed Ordering Planning. Wholesale clients often make ordering decisions days or weeks after their last interaction with a salesperson. The ability to access current stock levels and pricing in real time is a game-changer. An OMS ensures that your team is equipped with the latest information, enabling them to provide clients with accurate details even after a considerable time gap.
woman in teal t-shirt sitting beside woman in suit jacket
Photo by Amy Hirschi / Unsplash

9. Offering a Unique Experience to Each Client

In the realm of business relationships, personalization is the secret sauce that fosters lasting connections. And OMS makes this possible. 

In the world of commerce, a personalised shopping experience is irreplaceable. An OMS empowers your sales team to tailor the order fulfilment process for each individual customer. For example, they will now be able to set up discounts and other customizations ahead of time.  

Clients appreciate the effort when they know their business partner is invested in building a relationship rather than focusing solely on a transaction. This personal touch becomes the essence of repeat business, the lifeblood that sustains success.

An OMS empowers your business to go that extra mile, ensuring that each client feels seen, heard, and valued.

10. Boosting Transparency for Clients

In the business world, trust is non-negotiable—and transparency lays the foundation for building that trust. 

Clients appreciate being in the know. An OMS gives you the ability to provide real-time insights and information sharing to your clients. As events unfold within the supply chain, clients are kept in the loop instantly. 

Wholesalers operate within a vast supply chain, interacting with various firms at different points. Transparency is the key to optimising this complex web. An OMS acts as the conduit for seamless information flow, ensuring that relevant data is shared with precision and clarity.

Clients appreciate knowing that their business partners are transparent and forthcoming, fostering a relationship built on trust.

When all stakeholders have a clear view of processes, inventory levels, and order statuses, it paves the way for synchronised efforts and mutually beneficial outcomes.

woman walking at the hallway
Photo by Sikai Gu / Unsplash

Ways OMS Addresses  Distributor Pain Points

In the world of distribution, pain points are inevitable, but here OMS becomes an invaluable tool that transforms debilitating challenges into opportunities. 

Let's explore the distributor pain points that an OMS can effectively combat.

1. Overwhelmed by Order Volume

Pain Point. Receiving and processing more than ten orders a day can be overwhelming, leading to delays and errors.

OMS Solution. An OMS streamlines the order processing workflow, automating repetitive tasks and ensuring accuracy. Whether you're handling ten or a hundred orders, the system maintains efficiency, preventing bottlenecks and delays.

2. Juggling Multiple Sales Channels

Pain Point. Operating multiple sales channels, from web stores to online marketplaces, can create a logistical nightmare with scattered data.

OMS Solution. With its centralised approach, an OMS consolidates data from various sales channels. It provides a unified platform where information is synchronised, offering a clear view of the entire sales landscape.

3. Complex Order Fulfilment

Pain Point. Fulfilling orders involving multiple suppliers or 3PLs can result in coordination challenges and errors.

OMS Solution. An OMS becomes the coordinator, seamlessly managing orders involving multiple suppliers or third-party logistics providers. It ensures that each element of the fulfilment process is managed and executed with precision.

4. Error-Prone Processes

Pain Point. Various errors, such as shipping incorrect items or routing orders to the wrong address, can damage customer trust.

OMS Solution. The automation and validation features of an OMS significantly reduce the risk of errors. From order accuracy checks to address verification, the system acts as a safeguard, enhancing the reliability of your processes.

5. Slow Order Processing and Delivery

Pain Point. Processing orders late can result in slow delivery times, frustrating customers.

OMS Solution. An OMS ensures timely order processing, reducing the risk of delays. With automated workflows and real-time visibility into inventory levels, your team can fulfil orders promptly, leading to improved delivery times and enhanced customer satisfaction.

four men looking to the paper on table
Photo by Sebastian Herrmann / Unsplash


In this article we looked at Order Management Software, and its use within the distributor industry. 

The power of OMS stems from its ability to bring several critical business functions involved in processing orders under one centralised hub—from order tracking to inventory management and fulfilment. 

It empowers businesses to navigate the complexities of distribution with agility, ensuring that every facet of the process is synchronised and efficient.

An OMS positions your business as forward-thinking, ready to embrace technology that simplifies sales and service. It's not just about meeting expectations; it's about exceeding them.

An OMS will automate and streamline the ordering process, reducing the time spent on burdensome tasks and elevating the overall customer experience.

Forward-thinking wholesale retailers are charting a course for the future, leveraging OMS capabilities to create an environment where every client feels catered to on an individual level.

In essence, adopting an OMS isn't just an upgrade; it's an investment in the success and longevity of your distribution business. It's the difference between a business that runs and a business that soars. 

The advantages of an OMS extend to every business owner navigating the challenges of wholesale distribution. It's not an optional luxury; it's a tool that every business owner should fully embrace. 

By leveraging the capabilities of an OMS, businesses can not only meet the demands of today but also position themselves for the challenges and opportunities of tomorrow.

Don't just manage orders; master them with the transformative capabilities of an Order Management System.

Better workflows, better business

Are your current systems and processes hindering your business from achieving its next growth milestone? Now there is a smarter way to get work done.