Delighting your customers is so much more satisfying than causing nervous system tantrums.

You know that sinking feeling… the same one you had earlier in the morning. The one that makes your mind go dark and makes your head hurt. That feeling when, if you do not control it immediately, is going to make your thoughts go tumbling into loops, like in a tumble dryer and into chaos and it will turn you into a childish rage monster. And somebody from this business, must NOT come and talk to you right now. You will tip over into the deep end. All because you: got dressed up, came all the way, battled for parking space, found the right shop, the right aisle and… they are out of stock and the item you want—nay urgently nééd, is not there in its place where it should be, no matter how hard you look. You also know that asking will not help—not on the shelf means it is not in the shop … you came in vain, sorry. 

Cloud-based stock management systems centralise a business’ inventory data; you know that! Why don’t they? 

Just like this morning when you tried to find the telephone number on the website of the business selling party favours for that emergency wedding you’re are planning (don’t ask), but there was no number, just an email address! When you did eventually find a number after a long internet search, you had to sit and listen to music while the clock ticked away. At length, somebody that could potentially have been of service, took your call, just to inform you that your order could not be fulfilled, due to warehouse synchronisation issues. 

That feeling is very dark … and it escalates quickly: from mere irritability to indignation to rage and it ends up as a debilitating helplessness against futility, then it loops back again, and settles as outrage. Outrage at incompetence and outrage at negligence, against businesses that should know better, should do better, because, after all, the opposite—excellence—is just a thought and a mere heartbeat away!

Maybe having the knowledge that cloud-based stock management systems can prevent unavailable inventory, is the reason why these issues are so extra annoying to you—it allows you to track stock levels, automate reordering, and fulfil orders in real-time from any device. You can manage stock across multiple warehouses or retail locations globally using any web-connected device, ensuring that your team always sees live data. 

By moving away from manual spreadsheets, you reduce human error and eliminate the need for expensive, localised server maintenance … and so you reduce customer suffering! 

Everybody knows that for a business owner selling physical goods, it is key to knów how much stock you need to meet customer demand and when to reorder specific items—preventing this exact same scenario; 

• the customer doesn’t get what they came looking to your business for;
• you lose out on sales;
• give your customers a bad experience and 
• lose customer loyalty. 

Instead, when stock is low, you can receive instant updates and alerts hitting your pre-set reorder threshold, and thus preventing stock outs, from a centralised dashboard accessible from any device. 

How much easier can it get? If only everybody understood the role of a cloud-based inventory management system. It functions as a single source of truth that automatically syncs stock levels across all sales channels and warehouses, kissing inaccurate stock reporting goodbye!

Conclusion

Research findings indicate that poor customer service can significantly affect consumers’ mental health, leading to various unhealthy emotional and behavioural responses, i.e. frustration, rage and anxiety in both customers ánd employees. Delighting your customers is so much more satisfying than causing them to have nervous system tantrums. 

(And for heaven’s sakes, how difficult can it be to have a contact number on your website?)