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Your sales data is trying to tell you something
Every business generates mountains of sales data. The problem is not a lack of information — it is a lack of insight. Custom-built analytics turn years of order history into actionable intelligence your sales team can act on today.
Better information, acted upon sooner
The reports you actually need to grow
Off-the-shelf software will tell you what happened last quarter. Custom analytics tell you what to do next. Get reporting built around your commercial logic — not someone else's.
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Customer retention analytics
- Know which customers are growing, stable, declining, or gone — before it's too late. Turn years of order history into a retention engine that flags risk and quantifies revenue at stake.
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Unit profitability reporting
- Revenue means nothing without margin. See true profitability at the product, customer, and order level — so you stop subsidising low-margin work and double down on what actually makes money.
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Regional performance
- Compare revenue, retention, and growth across regions, branches, and territories. Spot underperforming areas before they become problems, and replicate what is working elsewhere.
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Sales rep accountability
- Give every sales representative a clear view of their portfolio — and give management the data to have honest performance conversations. No ambiguity, no guesswork, just numbers.
Case study
How a customer turned three years of sales data into a retention engine
A specialist manufacturing company with hundreds of accounts was losing customers quietly. By the time a sales rep noticed, the relationship was cold and the revenue was gone. They needed a system that would surface the truth — not as a gut feeling, but as hard numbers they could act on.
Working with Floware, they implemented Customer Trajectory — a retention analytics system that continuously analyses two to three years of order history and classifies every customer as New, Upward, Stable, Downward, or Dormant.
The result: retention became a single number, updated monthly, visible to everyone. Declining customers are contacted before they leave. Revenue at risk is quantified in rands, not hunches. And the sales team spends less time building reports and more time acting on them.
- Years of history analysed
- 2-3 years
- Automated report cycle
- Monthly
- New customer insights
- 7 days
- Filterable by region and rep
- Every level
Built for your commercial logic
From data to decisions in minutes
Off-the-shelf software records your transactions. A custom-built system reveals the commercial truth hiding inside them. We build analytics around how your business actually thinks.
- Automated insights.
- Reports generated and delivered automatically — monthly, weekly, or daily. Your team spends less time building reports and more time acting on them.
- Actionable, not academic.
- Every dashboard is designed to answer one question: "What should I do next?" Prioritised lists surface the five most impactful conversations your sales team needs to have this week.
- Early warning, not post-mortem.
- Catch decline while there is still a relationship to save. A customer trending down 8% is flagged now — not six months later when they have already moved to a competitor.
Analytics that cover every angle
One system, total clarity. From customer health to product margins to team performance — we build the complete picture your business needs to make smarter decisions.
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Customer spending analysis
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Track customer trajectories across years of order history. Identify who is growing, who is stable, and who is silently leaving — then act before the revenue is gone.
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Unit profitability
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Understand true margin at every level — product, customer, order, and channel. Stop guessing which work is profitable and which is costing you money.
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Regional and rep reporting
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Compare performance across regions, territories, and sales representatives. If one region retains 85% while another retains 65%, that discrepancy drives a conversation.
Purpose-built reporting
Everything you need to see the full picture
The most powerful advantage in business is not a better product or a lower price. It is better information, acted upon sooner.
- Customer trajectory.
- Every customer classified as New, Upward, Stable, Downward, or Dormant — updated monthly with full change history.
- Revenue at risk.
- Declining customers are not just flagged — the system attaches rand values to the trend so management understands the financial urgency.
- Margin analysis.
- True profitability at product, customer, and order level. Identify which accounts and products are generating real margin versus just revenue.
- Automated reports.
- Retention reports, performance summaries, and pipeline reviews generated and emailed automatically on your schedule.
- Sales rep dashboards.
- Each rep sees their own portfolio — top accounts, at-risk customers, and growth opportunities. Management sees the full picture across all reps.
- Custom built.
- Your business has its own commercial logic. We build analytics around it — not the other way around. No compromises, no workarounds.
By the numbers
Businesses that implement custom sales analytics consistently report faster response times to customer churn, improved margin visibility, and more effective territory management.
The combination of automated data processing and purpose-built dashboards means the insight is always current and always accessible. Sales teams spend less time building reports and more time acting on them. The culture shifts from reactive to proactive — declining customers are contacted before they leave, and growing customers are recognised and invested in.
- Of customer churn is preventable with early intervention
- Up to 67%
- Less time spent building manual reports
- 80%
- Time to insight for new customer performance
- 7 days
From the blog
Insights on turning sales data into competitive advantage.
Andre van Eeden
Andre van Eeden