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A gust of wind blew an empty plastic bag off the table at a little boy’s birthday party by the river, past the feet of one of the fathers. In an involuntary, conditioned reflex, the guest caught the errant bag and, almost without thinking, crammed it into his pocket to prevent it from being blown into the river— thése are the consumers that are putting the world of business and commerce under close scrutiny.
Investors and Customers Are Watching Closely.
According to the European University Business School, businesses that display visible social responsibility and embody sustainable values, are being favoured by investors, customers, and partners.
Largely due to the significant role businesses have played in creating the climate crisis, increasing numbers of younger consumers are driving the rise in ethical consumerism; resulting in heightened external scrutiny as a defining waste management trend in 2026.
The business world is now measured not only on intent, but also on evidence. Ethical consumers are spotlighting the fact that recycling and waste management should be at the top of any company’s agenda, as this demonstrates that they take the visibility of their paper and plastic waste management as seriously as their customers do.
So, as an experiment; look around your office or work environment. What do you see?
What is the image your company portrays regarding waste and recycling when people visit your buildings? Is there still extensive use of:
Filing cabinets
Scanners
Printers
Notepads
Paper clips
Brochures
Packaging
Stacks of papers on desks
Hard copy pictures and images
Hard copy documents to be signed
Recycle bins not strategically placed Recycle bins stuffed with stacks of paper
Employees looking for information by searching through cabinets and store rooms and physical archives, in boxes, containers and bags
Paper documents that pose threats such as misplaced, damaged and lost files and folders, which ultimately lead to wasted time and money associated with file recovery. Paper that holds all of the company and clients’ precious information—data that can easily be destroyed in seconds by fire or water?
Alarming statistics show:
Companies that are getting it right:
While often identified as a major source of plastic pollution, Coca-Cola has pledged to make 100% of their packaging recyclable globally by 2025 and use at least 50% recycled material by 2030. They are actively collaborating on plant-based bottle technologies. Unilever has reduced its use of virgin plastic by 29% compared to a 2019 baseline and is on track to meet its 30% reduction target by 2026. They are focusing on reducing plastic packaging and switching to paper-based alternatives for products like detergent bottles. In South Africa, the Draft National Waste Management Strategy of 2026, is aiming to force increased accountability from companies for their packaging waste as well as general compliance to EPR - Extended Producer Responsibility. In South Africa, since May 2021, it is mandatory for producers, importers, and brand owners to manage the entire lifecycle of their products, particularly post-consumer packaging and electronics.
Organisations performing well in 2026 share common traits.
Do these words and phrases (in contrast) describe your company?
Key strategies for reduced paper consumption:
In conclusion some of the key benefits of going paperless:
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